If your project plan is ready or your company has registered with the Chamber of Commerce and the money is there to build a website. Is it time to think about a website. Often you are bound to a maximum budget and you actually want to use part of the money for your marketing and that new laptop. Then the question is how can I outsource my website as efficiently and cost-effectively as possible?This can be done by spending time on the preparation. First put on paper what your goal is for your website and what needs to be done. Then look for a web builder that fits your budget and can meet the minimum requirements you set for your website. Do not hesitate to talk with a piece or 5 and feel free to ask a quote of 3 or more. Think about it for a few days, ask more questions and then choose the one that best meets the requirements for you and your website.The preliminary work has been done, but then! Make sure at the beginning that it is clear on paper so that the preconditions for building are as well as boarded up. In practice it will become apparent that this is never the case, but then postpone it on time so that the website can be modified and miscommunication is avoided or extra costs incurred.
A few tips
- Let yourself be informed about the CMS that is going to be used or rather google it. Ask a few examples to see. This already gives a good picture of whether you can carry out maintenance on your website.
- Think of your domain name in advance and register it. If you know a bit about hosting, you can also immediately take out a hosting that is often cheaper.
- Use examples from other websites to give an idea what you want, but be clear about what part of that website you are talking about. Think of the possibilities within your budget and the CMS you choose.
- Discuss the safety of the CMS that you will use before signing the quotation. Remember that everything is hackable nowadays.
- Make sure that photos, PDFs and other files that are on your website are ready in advance and delivered in the correct format. Enter the conversation with your builder which format they can work with.
- Think about the use of color on your website. Do not be afraid to adjust the hue when you see it with text on the website. There is a world of difference between thinking and seeing.
- The font is always an interesting one, because you prefer to choose one font for your website, communication, logo and promotional material. What is beautiful on the website is not always beautiful on promotional material or vice versa. Think of readability. Here too, apply it and adjust it as soon as you doubt and preferably not at the end. Do not frustrate your web builder and yourself by trying out 30 fonts, keep it at max 5 types.
- Consider in advance on which Social Media you are and which you want to use in your communication with your fans, customers, competitors and followers. What is common in my industry? What do I think is a fine communication channel when it comes to social media? Is my target audience there.
- Which other communication channels, gadgets do you want to link to your website. Are they really coupled? Does it fit my budget? Can I also operate them myself or can I hire someone because of me?
- For SEO, prefer to hire someone specializing in communication or searching the web. This benefits your ranking and snippet in Google and other search engines.
- Sign up / log in to Google Analytics and webmaster. With Google Analytics you can gain insight into how often your website is visited and which parts of your website they visit. The default dashboard of Google Analytics is sufficient in the beginning. Later on, it is convenient to dive in or to hire a specialist in analysis.
- Go beyond a website. For example, a webshop, remember that there is a budget attached to it to function properly, to comply with privacy legislation for your customers and the security of payment systems that you will use in the webshop.
- Remember that if you have a website. Maintaining it also costs time and money. Or the money that goes to your web builder, the one you hire to do the maintenance or your own hours. Remember that it will take more time in the beginning than later. In the beginning you adapt a lot of texts after conversations with others. What seemed so beautiful on paper is often not what you want in practice.
- Always ask your web builder for 3 adaptation rounds. Use the time between this adaptation round not frustrate your web builder and yourself with what is not yet there, but look for input from outside on the parts that are ready as agreed. Collect this input and sleep over night about it. Make of this input a clear document that you can communicate with your web builder, so that you can get the most out of the budget and time that you and your web builder have.