I won’t start using shortcuts

Shortcuts

Keyboard shortcuts are key combinations that allow you to perform a function on your computer without having to use the mouse. The addition quickly is because using this key combination is often faster than performing the corresponding mouse function. Each program often has its own combination of keys that are used as shortcuts. This does not make it easier for the user and often even scares users off. In addition, Windows and Apple do not have the same key combinations. In spite of this, it is worthwhile to delve into, though it is a number of shortcut combination of programs that you often use.

Benefit shortcuts

  • It works faster than a computer mouse (saving time)
  • Fewer actions required, so more efficiently
  • Less concentration (effort) is required (Mouse must be “search” and exactly “aim” in the menu)
  • Ergonomically it is also better because you use your mouse arm less one-sided
  • Has a preventive effect on RSI and can promote recovery through less stress
  • By using shortcut keys you develop your motor memory (with this you also remember pin codes) :-).

How do you discover the shortcut keys

They are often indicated as an alternative to the functions in the menu. Another option is to enter “Keyboard shortcuts” in Help in the program and you will get a list of shortcuts for the program in question. So do you want to save time, sit at the computer healthier and train your memory? Then learn some shortcuts for the programs that you use the most.

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It’s in the data so it’s true!

Data-analysis

Everyone uses data to make their point or prove something. Often this is done by interpreting the data the way it suits you as a writer without taking into account a number of factors. Think of: Do the figures give the right picture? A good example of this is described by Renée Romkes in her July 2013 blog about the limitation of the data collected and the conclusions that are attached to it. She rightly points out that the figures on violence against women do not indicate the extent of the violence, but only the number of women who dared to report. Yet we read this number everywhere as THE NUMBER that indicates violence against women.

Is the collected data correct?

A good example of distorted images is the measurement of new visits in Google Analytics. According to the graph, a large proportion of the visitors to my website in the month of August 2013 were new visitors (read = Never visited my site). It would be nice if this were true, but I know that some visitors to my website always disable their cookies. They are therefore always seen as new visitors by Google. So just drawing the conclusion based on this graph that my website only attracts new visitors is not a correct conclusion.

In addition to collecting the wrong data and collecting data incorrectly, it can also go wrong when interpreting data. Data only measures and we connect this data on the basis of our conclusions.

Another example from Google Analytics. Based on statistics, it is possible to look on your website at which places there is a lot of clicking. This is very interesting for web stores, for example bol.com. With these statistics you can see through the color variation what visitors click on the most. By following this data over a longer period you can make statements. For example, that the products in the upper right corner are always clicked on. This means that they go to a deeper layer of the website more often. In this case the explanation of, for example, a book. Is this important yes? The visitor stays on your website, but do they buy the product? Mostly not. So you have a lower conversion from click behavior to revenue.

A better measurement would be that like Amazon and also bol.com use to classify the website according to your interests. Which products did you last buy or view that come on top. Quite annoying if you’ve already bought them before and don’t want to buy the same dress again. But when it comes to books in the same genre you can be tempted to make a purchase if there is money left over. Read larger sales.

Buy now ecourse Big Data with Excel

Is this a good predictor of sales?

For web stores, but there are more variables that count. Another big one is customer satisfaction, service. This is measurable by putting a survey at the end that the customer fills out, but this is a snapshot. This is only mass data and at large companies BiG Data. But do not forget to occasionally hold an interview or a focus group to find out more about your client. Data alone never gives the answer to the needs of your customers and therefore your revenue growth, because they are just figures to which we attach a statement or conclusion. With this you miss the individual explanation of the explanation behind the data.

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Purpose of an Annual Report

Annual report

The first goal of an Annual Report is to inform your supporters about the past year. You should think of figures that are summarized, the activities that have been undertaken and what you want to do in the coming year. The fixed components in an Annual Report are:

  • Chairman word
  • Report of the board
  • Activities last year
  • Activities for the coming year
  • Organization
  • Financial Statements
  • Budget

Message from the chairman

This is comparable to a preface and reflects the view of the board on the activities of the past year and policy. Under what circumstances were these activities carried out, were there special circumstances and was the budget sufficient?

Report of the Board

This piece looks back at the past year. Have the goals been met and have expectations been met? Which parts have been implemented and which are not and why?

Activities Last year

For each activity or goal, it is shown here how they were carried out and whether the intended goal and target group were achieved. Which activities were not satisfactory and what could be improved in the future with regard to the implementation of the activities. Do not forget to mention the subsidies for activities that have received a specific subsidy.

Activities for the coming year

Here expectations for the coming year are expressed. Keep it limited to the coming year, because the Policy Plan contains the long-term objectives / vision. Be concrete and straightforward, but not as extensive as in an Annual Plan or Project Plan. Here you speak from Activity or objective depending on whether the objective consists of one or more activities. Describing activities is easier for your followers to understand than describing the objectives. For activities do not forget to mention the subsidies that finance it if there is one.

Organization

With organization you put down the data of the organization, think of:

  • Chamber of Commerce
  • Fiscal Code
  • ANBI status
  • Approvals
  • Memberships
  • E-mail
  • Mailing address
  • Visiting address (optional)
  • Board members with their duties and the division of work among themselves
  • Board change
  • Remuneration of board members
  • Employees if employed
  • Volunteers if the organization uses it
  • Hiring if the organization has hired external personnel for a specific activity
  • Don’t forget to mention both the FTE and the allowance for employees, volunteers and external hiring.

Financial Statements

This is drawn up by the Treasurer and approved by an accountant. This may be included briefly if you also publish the Annual Account separately. These financial figures are especially important for donors, investors and the tax authorities.

Budget

In the budget you state what you expect in terms of income in the coming year and what the money will be spent on.

An Annual Report is a bit of work and can even be considered boring by the organization. Yet the Annual Report is increasingly the marketing tool for an organization. In the Annual Report, donors, fans and others can see what your organization is doing and how the money is being spent. This can just pull them over to work with your organization. In recent years, the design and form in which the Annual Report is presented has also changed, it used to be a boring black and white document. Nowadays it is equipped with photos, videos, interviews, tables, graphs quotes, etching. Make use of this, because this document must still be produced. So why not fly two birds with one stone by also making it into a marketing expression form.

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Stay with data

Eyelize

The thing I did most in my career is going through data, analyzing it. The eyes are the most important assets in this. Playing with words when you can’t sleep is the way I came up with Eyelize.

I like the challenge of going through data, but at the same time I hate it. It’s one of the most tiring thing to do in life for me, but also one of the most full filling in finding the one odd thing that set apart the advice/conclusion for the client/ consumer/ the 0,001% change the world needs.

Going through the data you see a whole new world. The world of the survey, the interview or the observation. These three are the ones I also use in my daily life.

With 26 years of work experience it’s time to leave being a data-analyst behind and grow vertically and horizontal to new opportunities in entrepreneurship or in a part-time job. As data is the most important thing to use to make your point. Data and I won’t be too far from each other!

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